Decentr Token Sale Metrics and Distribution

10 min readJul 12, 2020

We’re proud to announce the DEC Token Sale will be launching at 9am EST the 13th of July. This article gives a brief overview of the token sale and token distribution.

  • Decentr collects and secures user data on our 100% immutable Platform + Web Browser/Browser Extension.
  • Secured user data on Decentr has the same “value store” properties as “money” as data is bought and sold by participants on the platform.
  • As a result, users can “monetize” their internet activity as they routinely surf the Web.
  • Users earn or lose PDV (Personal Data Value) based on positive or negative interactions with the platform which in turn increases or decreases the value of their data.
  • A positive PDV score increases the spendable/exchangeable value of users’ DEC tokens/data, a negative. PDV decreases in the same way the value of their DEC tokens/data
  • Merchants on the Decentr can accept DEC tokens as payment using dPay.
  • Users on Decentr can loan or borrow DEC using their dWallet, with a variable APR based on the platform’s ADV, combined with the users PDV. A user with a higher PDV value will get a better return on loaned money or a lesser interest rate on borrowed money, due to their positive PDV value pushing their APR past the platform’s ADV/APR.
  • Fiat, Tokens and Data can be bought or sold on Decentr’s internal dEx in combination with the users DecID and dWallet.

Decentr’s “data-as-value” paradigm means users see a correlated decrease in the cost of products and services bought online, via Decentr and our “dPay” system, while at the same providing superior APR’s on consumer crypto loans made via users dWallet and Decentr’s consumer crypto dLoan features. This (necessary) extension of DeFi 1.0, delivers user-centric financial services to anyone, when they want it and how they want it, regardless of their net worth.

Decentr’s dEx is a fiat, crypto and data marketplace, in which users and merchants/enterprises can exchange data for fiat, using the DEC token as an intermediary of exchange. The dEx also aggregates all DEC liquidity across all DEX’s the DEC token is traded on. All data that is bought and sold on Decentr uses the DEC token, however all participants can purchase crypto or data on the exchange using fiat, and this will be converted to DEC and purchased from the open market at the time of transaction.

More details on the Decentr platform can be found in the resources listed below.

The Decent User Acquisition & Revenue Model

Due to Decentr’s powerful PSP connections and partners, a medium scale international pilot programme will target 150,000 PSP customers in primarily the Spanish/LAC markets once Decentr has a MVP release candidate (Q1 2021), greatly reducing Customer Acquisition Costs (CAC).

Decentr also has several verticals targeted for initial revenue streams -

  • The Banking/PSP Industry
  • The “Bricks and Mortar” Supermarket/Grocery Industry
  • The Online Advertising Industry

Decentr also takes a 2% fee on any data exchanged within the ecosystem.

More details on these revenue streams can be found in this article.

The Decentr Token Sale

Please be aware of scam attempts. The only place DEC tokens are available for purchase are on the Decentr Sale Purchase Page powered by Dolomite.

The Private Sale for DEC tokens will begin on Monday the 13th of July at 9am EST with a minimum purchase amount of $10,000 in ETH or wETH. The sale will take place on the $DEC purchase page powered by Dolomite.

Only approved users will be given the sale password to be able to participate. Once the Private Sale is complete the password will be removed and the Public Sale will begin with a minimum purchase amount of $100 in ETH or wETH.

Most popular wallets are supported, including MetaMask, Trust Wallet, Coinbase Wallet, Portis, and more. To see if your wallet works, try connecting your wallet at

You will be able to use ETH and wETH to purchase DEC. Using WETH will be faster than using ETH, since you won’t have to wait for your ETH to be wrapped.


Decentr raised $250,000 USD through our seed round in mid 2019, consisting of close partners and collaborators of Decentr of over a year. Up until this seed round all of Decentr’s R&D was self funded, along with a small equity sale in early 2019.

During the seed sale, 2.5% of all tokens were sold for a price of $0.01 per token.

75% of the initial 50% of unlocked seed tokens will be used for initial DEX liquidity with the remaining 50% being locked for a further 3 months.


In the upcoming IDO on the Decentr Sale Purchase Page powered by Dolomite, we are raising an additional $974,063 for 4.9% of the overall supply with a token price ranging from $0.0141–0.03 via a curve sale.

This will result in a total of $1,224,650 raised for a total of 7.4% of the overall supply for all sales combined.

The Private Sale will begin at $0.0141 to $0.02 with a minimum contribution amount of $10,000 USD in ETH or wETH. The Private Sale will be password protected to ensure only authorised users have access to the sale.

The Public Sale will begin at $0.022 and finish once the final block is sold at $0.03 with a minimum contribution amount of $100 in ETH or wETH.

Once the sale has been completed the token will immediately be listed on both Uniswap, Balancer Exchange. Additional DEX listings will shortly follow.

7.5% of funds raised will go towards creating initial liquidity pools on Uniswap and Balancer, along with further DEX listings. Users who participate in the private and public sales will be able to add additional liquidity to these pools once established and thus earn trade fees on Uniswap and both trade fees and BAL tokens on Balancer, while helping support the initial token liquidity.

A guide will be released post sale for token holders who wish to participate in this process. For those who would like to understand more about liquidity pools and how they work to support a token post release, please click this link to find out more.

Tokens from the seed round are subject to the above lockup schedule with no new tokens from any token tranche entering the circulating supply until 2021.

DEC Token Metrics

Below we will detail the lock up and distribution schedule for all tokens outside of the sale tokens, how they will be used, the strategy and how this all aligns with token holders, current and future, current and future partners and any parties involved in the Decentr ecosystem.

Core team and future hires (10%)

1 year lockup 10 months vesting

These tokens may be subject to a further lock up period for future employees along with the existing team to further our commitment to a healthy long term outlook for the DEC token.

Partners & Advisors (10%)

6 month lockup 10 months vesting

To attract long-term supporters of the project we chose to lock-up advisors and partners for 6 months and then vest them linearly over an additional 10 months. Therefore, all of these parties continue to have a vested interest in helping the company after the release of the token rather than focusing primarily on the pre-IDO period.

Foundation (Network Growth & Marketing) (32.6%)

Locked for 6 months 1% released monthly.

These small batches of tokens when released will only be used in conjunction with marketing efforts to further Decentr’s awareness and increase the overall userabase.

Ecosystem Reserve (Underwrites the Deconomy) (40%)

Locked until full product launch, highly unlikely to ever be used

A small portion of the ecosystem reserve would only unlock to supplement periods of heavy purchasing/spending and larger loan amounts, while also underwriting dInsurance if any instances of theft or hacking were to occur.

DEC Token Utility

Deconomics gives our native Decentr token (DEC) unparalleled utility.

DEC is the fuel of the Decentr Deconomy. DEC captures the value of user data, and activity of all users on the platform performing payment (dPay), lending or borrowing (dLend).

The DEC token is used on the Decentr platform for (and for now) -

  • A tradeable unit of value that is both internal and external to the Decentr platform
  • A unit of conversation between fiat entering and exiting the Decentr ecosystem
  • A way to capture the value of user data and combines the activity of every participant of the platform performing payment (dPay), or lending and borrowing (dLend), i.e A way to peg PDV to tangible/actionable value
  • A method of payment in the Decentr ecosystem
  • A method to internally underwrite the “deconomy”

Decentr has a recent legal opinion that the DEC token is a utility token and is not a security token.

Decentr Resources

Technical Whitepaper
Technical Proposal
Medium/Rich James
Telegram Chat
Telegram ANN

Decentr & the Deconomy

Decentr & Data as Value

Decentr vs BAT

Decentr & DeFi

Decentr Backers & Supporters

Dolomite Exchange /
Black Edge Capital

Decentr Glossary

DEC — DEC is the utility token that powers the Decentr platform and the Deconomy.

PDV — PDV is a personalised “exchange rate” that is unique to each user and is determined by the consensus value credited to a user’s securely recorded internet activity as part of their DecID, as determined by cooperative-game theory.

On Decentr, all economic exchanges are made at a rate unique to each user due to users’ relative PDV. PDV fluctuates depending on a user’s level of positive engagement and data exchange and reuse; this fluctuation is similar to a regular “money-currency” exchange rate.

ADV — ADV refers to Aggregate Data Value, the aggregate system-wide PDV of all users, which is used as a system-wide average peg, in conjunction with a user’s individual PDV, to determine the individual APR for a user.

DDV — DDV refers to Digital Data Value, and is the sole method of economic exchange between users in the Deconomy. The easiest way to explain DDV in relation to PDV is that DDV is our native “unit of exchange” whereas PDV is the expression of the personalised “exchange rate” that correlates to the unit of exchange.

BDV BDV refers to Business Data Value and is the expression of data generated by business entities (in the same way PDV is for individual users).

APR — APR refers to the annual rate of interest charged to borrowers and paid to investors. APR is expressed as a percentage that represents the actual yearly cost of funds over the term of a loan or income earned on an investment.

dLoan — dLoan is Decentr’s “DeFi” — or in Decentr terminology — dFintech platform. dLoan enables users to loan or borrow DEC, based on a platform wide liquidity pool. The APR for finance on Decentr is based on the platform’s ADV. Users can positively or negatively influence their PDV to either increase or decrease (based on the value of the user’s PDV) their personal APR in comparison to the APR set against the platform’s ADV.

dInsurance — dInsurance underwrites dLoans on the Decentr platform in circumstances in which there is not sufficient user capital to meet demand in the loan or borrow markets. DEC tokens used for the dInsurance fund come from the Ecosystem Reserve token tranche.

dPay dPay is Decentr’s payment application. dPay is installed on merchant websites to accept payments within the Deconomy. dPay connects to the user’s dWallet to facilitate payment. Payments made using DEC and dPay are based on a PDV : DEC : ITEM COST peg.

dWallet dWallet is Decentr’s Web 3.0 wallet. The dWallet is contained within the Browser/Browser extension and allows users to manage DEC, their PDV and data contained within their DecID. The dWallet allows users to interact with the Decentr dEx as well as being the on/off ramp for fiat entering or exiting the Deconomy.

dEx — Users can trade between listed currencies on the Decentr dEx, fiat and digital, modulated by a user’s PDV.

The dEx also allows users to on- and off-ramp fiat by using a convenient third-party solution that will be seamlessly integrated into our platform, providing exchange and payment services for selected popular crypts, as well as digital credit cards,bank accounts, etc.

When a user buys Dec on the dEx, it is bought on the open market, in a similar way to all other assets listed on the dEx. The dEx aggregates DEC volume for all other external DEX’s the DEC token is listed on.

The dEx is also used as the exchange venue for users who hold data, and users who would like to purchase data.

DecID — an immutable and secure, digital ID and wallet that contains a private record of a user’s browsing/monetizable data, which a user can sell to a data purchaser with the data marketplace on the Decentr dEx, along with a record of a user’s purchasing/transactional data. It can also be used to store user ID and other personal documents and records (medical, financial, etc) that a user may wish to upload for ease of verification, etc.

Deconomy — stands for “decentralised economy” in which 100% decentralised data contains economic value that is “relative” to each user. This relative value determines how a user’s PDV fluctuates, relative to the quality of data a user generates, reuses and exchanges.

PSP stands for “Payment Service Provider” and refers broadly to businesses that make electronic payments on behalf of their customers (such as Payoneer, GLobal exchange, etc).

DLT — Distributed ledger technology (DLT) is a digital system for recording the transaction of assets in which the transactions and their details are recorded in multiple places at the same time. Unlike traditional databases, distributed ledgers have no central data store or administration functionality.

DLT technology forms the basis of the Decentr platform.